UX research demands data collection and analysis to make better decisions about the products we need to build. Our teams find Optimal Workshop useful because it makes it easy to validate prototypes and configure tests for data collection and thus make better decisions. Features such as first-click, card sorting, or a heatmap of user interaction help to both validate prototypes and improve website navigation and information display. It's an ideal tool for distributed teams since it allows them to conduct remote research.
UX research demands data collection and analysis to make better decisions about the products we need to build. Optimal Workshop is a suite of tools that helps to do this digitally. Features such as first-click or card sorting help to both validate prototypes and improve website navigation and information display. For distributed teams, in particular, benefit from Optimal Workshop as it lets them conduct remote research.
