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Published : Apr 02, 2025
Apr 2025
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ABsmartly is an advanced A/B testing and experimentation platform designed for rapid, trustworthy decision-making. Its standout feature is the Group Sequential Testing (GST) engine, which accelerates test results by up to 80% compared to traditional A/B testing tools. The platform offers real-time reporting, deep data segmentation and seamless full-stack integration through an API-first approach, supporting experiments across web, mobile, microservices and ML models.

ABsmartly addresses key challenges in scalable, data-driven experimentation by enabling faster iteration and more agile product development. Its zero-lag execution, deep segmentation capabilities and support for multi-platform experiments make it particularly valuable for organizations looking to scale their experimentation culture and prioritize data-backed innovation. By significantly reducing test cycles and automating result analysis, ABsmartly helped us optimize features and user experiences more efficiently than traditional A/B testing platforms.

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