Create and execute the right direct-to-consumer sales strategy
The automotive industry is undergoing a seismic shift. The traditional dealership model is being challenged by new consumer expectations, digital advancements and innovative market entrants. As an automotive Original Equipment Manufacturer (OEM), how will you navigate this change and ensure your relevance?
Our guide provides a roadmap for OEMs to thrive in this rapidly evolving landscape.
Get unique insights into
The big change
Understand the shift in consumer behavior and the impact of technology on car buying experiences.
Market models
Explore the benefits and risks of different sales models, from the traditional dealership model to the innovative direct-to-consumer (D2C) and agent models.
Strategic approaches
Discover how leading OEMs are adapting to the D2C model and which approach might work best for your brand.
Actionable strategies
Learn how to redefine your brand, digital and investment strategies to support a successful D2C sales transition.
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