Whitepaper
Product thinking: A customer-centric approach to driving innovation
In this webinar, Thoughtworks experts discuss what it means to become a great product organization and their experiences of helping organizations transition from ‘project-mode’ to ‘product-mode’, and some pitfalls to avoid.
Speakers
Presentation
In this webinar, Thoughtworks’ Head of Customer Experience, Product & Design, Sapna Maheswari and Global Product Community Leader, Andy Birds explore:
What does it mean to become a great product organization?
How to transition from ‘project-mode’ to ‘product-mode’
Pitfalls to avoid, including real-life examples of the challenges and successes
How to make your journey evolutionary, not revolutionary
Indicators of product transformation success
