Our client is a global leader in media and publishing, celebrated for crafting immersive experiences for their customers. They orchestrate the coverage of nearly a million events each year and serve as a cornerstone in upholding integrity in their industry sectors on a global scale.
Driving competitiveness in the media and publishing industry
In their pursuit of maintaining a competitive edge and fortifying the capabilities of their development teams, our client recognized the transformative potential of GenAI tools in optimizing growth. To substantiate the tangible benefits of GenAI tools to their board and secure their leading position within the media and publishing industry, the company is embarking on an exploration of these tools for software and product delivery.
Harnessing the power of GenAI
Our approach is twofold: leveraging the collective expertise of various delivery teams and harnessing the power of GenAI tools. These teams have initiated a series of experiments spanning different stages of the delivery lifecycle, from inception to production. Through the Thoughtworks Team Portal, we are providing a collaborative platform for teams to conduct experiments and refine their prompts, fostering a culture of shared success and continuous improvement across the organization.
Key tools such as CoPilot and TabNine for external GenAI support, complemented by internally developed tools rooted in LLM with tailored prompting, are forming the cornerstone of our strategy. Techniques like microservices architecture and continuous integration/delivery (CI/CD) are instrumental in streamlining the development process, supported by the robust infrastructure provided by AWS.
By providing quantifiable evidence of the value of these GenAI tools, we are empowering our client with actionable insights to drive organizational growth, and the methods to ensure that these successes could be replicated across all development teams.
