Thoughtworks, a global technology consultancy that integrates strategy, design and engineering, today announced that it has won a Program of the Year (PoY) Award in the category of marketing operations for demonstrating success in implementing Forrester’s research, frameworks and best practices to improve performance. PoY Award winners are being recognized at Forrester’s B2B Summit EMEA 2021 live virtual event from September 28-29.
B2B Summit Europe, Middle East and Africa (EMEA) is the European chapter of Forrester’s flagship B2B Summit (formerly the SiriusDecisions Summit), a community event that brings together B2B leaders, top analysts, inspirational thinkers and innovative technology providers to share unbiased perspective, inspiration and real-world solutions. The event enables sales, product and marketing leaders to better understand the latest B2B buying trends, changing buyer needs and new practices to achieve optimal performance and accelerate revenue growth.
Thoughtworks won the PoY Award in the category of marketing operations based on the successful implementation of Forrester’s research, frameworks, and best practices.
“We are excited to honour this year’s PoY winners and recognize their achievements,” said Meta Karagianni, VP and Research Director at Forrester. “Each organisation has realized terrific success and clearly demonstrated the strategic business value delivered through Forrester’s research and analyst guidance.”