Robert Drotar

With over 25 years of senior leadership experience spanning airport operations, merchandising & fulfillment, product management, and sales strategy, Rob has helped some of the world’s leading airlines, cruise lines, hotels, airport retailers, and GDS providers unlock new opportunities through technology-driven transformation.

Having worked with 80+ travel brands across 50+ countries, including key roles at Hewlett-Packard Enterprise and SITA, he brings a truly global perspective to optimizing operations, driving efficiencies, and strengthening customer relationships. By translating complex insights into actionable product and business strategies, he helps organizations develop innovative solutions that enhance engagement, build brand affinity, and generate new revenue streams.

A digital-native business and product strategist based in California, Rob specializes in travel and commerce, shaping the future of the industry through technology, data-driven insights, and customer-centric innovation.