Want to make great products and services for your customers? You need to integrate design into your culture.
Here are 10 principles to live by:
- There will never be enough professional, specialist designers
- Anyone can be a designer if their process is design
- Create design environments
- The object is the outcome
- Make design tacit
- Focus on solving problems from a people perspective with the knowledge that humans are innately social creatures
- Extreme affordances: Design for extremes
- It’s about the process
- Generate many viable options and then converge at the last responsible moment
- Hire artists
Disclaimer: The statements and opinions expressed in this article are those of the author(s) and do not necessarily reflect the positions of Thoughtworks.