Discover how to maximize your digital product investment
Achieving scaled adoption and ROI
Too often, organizations struggle to launch products that achieve sustained adoption and meaningful ROI.
On average, only 24% of digital products make it to launch and only 22% reach target adoption levels. A similarly low percentage delivers the intended ROI.
But those who build the right things, the right way, and can quickly and thoughtfully leverage market-shifting technologies to enhance customer and employee experiences will leap ahead of their competitors.
To discover how large organizations successfully navigate the rapidly evolving landscape of digital products, we partnered with Forbes Insights to conduct a landmark survey of 300 global leaders in retail, life sciences and retail banking.
Spark the extraordinary experiences shaped by powerful digital products
Get unique insights into
The current state of digital product investment
With only 24% of digital products making it to launch, it's clear that building great products is hard. Find out how these organizations are testing, learning and iterating to build seamless, consistent experiences.
Navigating digital product change
Pouring money into market-shifting technologies isn't enough. Discover the strategies that high-growth companies adopt to overcome challenges in digital product development.
Preparing for tomorrow’s digital product investments
How leaders across retail, life sciences and retail banking plan to differentiate with AI-powered products and experiences.
Successfully integrating digital, physical and human interactions
From new digital products to improving current ones, the steps needed to ensure that products have impact and adoption.
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