How to build an organization

that creates great products

Start your journey to build great products, today.

Who should read this ebook?

You're an organization that recognizes the importance of being customer-centric to deliver exceptional experiences, products and services. Maybe you've already started the journey to bring product, technology and business together to deliver customer value, but the transformation has stumbled. Or, maybe you've considered adopting a product operating model and are curious about what it entails. If any of these situations apply to you, then this ebook is the best place to start.

In this ebook, you’ll find:

Practical advice based on observations and evidence seen over many years of working with clients
The seven steps to transform from project mode to product mode and adopt a product operating model
Common challenges and recommended approaches to overcome them

About the author

Andy Birds

UK and Global Product Community Leader, Principal Product Manager, Thoughtworks

Andy has over 20 years of digital experience and a decade in product management, working across a variety of industries including: public sector, health, retail, energy, travel, auto, logistics, financial services and insurance. He's a product trainer and has coached more than 1,000 practitioners. Andy leads a diverse global community of 400+ product managers spanning 18 countries.

He specializes in product leadership coaching, building effective product teams, improving the product management lifecycle and delivering successful products. Andy enjoys solving complex problems and helping people and organizations become the best they can to delight their customers and users all while delivering value for the business.

Meet Andy

Learn about our multidimensional transformation framework

The Product Organization Wheel (POW) was developed from our experiences and patterns observed in working with clients on their product-driven journey.